Eskan Bank Launches Online Payment Feature on ‘Baity’ Platform in Partnership with CrediMax and BENEFIT

In a significant advancement for Bahrain’s housing sector, Eskan Bank has unveiled a new online payment feature on its “Baity” platform. The initiative, launched in collaboration with CrediMax and BENEFIT, was officially announced during the “Innovation in Social Housing Sector” Summit and Conference, held under the esteemed patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister.

The summit was convened under the theme “Towards Innovative and Sustainable Housing Solutions,” reflecting Bahrain’s strategic focus on digital transformation and inclusive urban development.

“Baity” Real Estate platform stands as the region’s pioneering real estate portal, enabling users to reserve and purchase residential units digitally in real-time. This development marks the second phase of the platform’s evolution, aiming to streamline procedures and enhance the efficiency of digital real estate services. By facilitating online transactions, “Baity” contributes to the broader digital transformation of Bahrain’s housing sector.

Through this collaboration, users can now select their preferred payment method directly within the platform. CrediMax offers credit card payment solutions, while BENEFIT provides debit card payment services. This integration allows for a seamless booking and payment process, reducing time and effort, and ensuring high standards of quality and efficiency in digital services.

Mr. Abdulla Taleb, General Manager of Eskan Bank, commented, “This initiative responds to the growing preference among ‘Baity’ users for digital banking services. Our collaboration with CrediMax and BENEFIT empowers users to complete payments conveniently and swiftly, reflecting our vision to build an integrated, innovative real estate system that aligns with citizens’ aspirations amid rapid digital transformation.”

Mr. Taleb further noted that the enhanced “Baity” platform addresses the increasing demand for diverse property options at prices compatible with various housing finance schemes, including “Tas’heel” and “New Mazaya”. The platform offers flexibility in viewing property details provided by real estate companies, encompassing units, plots, and apartments across Bahrain’s governorates.

Mr. Abdulwahed AlJanahi, Chief Executive of BENEFIT, stated: “We are proud to forge this strategic partnership with Eskan Bank, which serves as a model for effective integration between the housing and financial sectors. By streamlining payment processes for users of the ‘Baity’ platform, this collaboration reinforces our efforts to expand partnerships with government bodies and national institutions. It also supports our mission to develop impactful initiatives that serve key sectors across the Kingdom—particularly housing and real estate—while upholding our longstanding commitment to social responsibility and national development.”

CrediMax Chief Executive, Mr. Ahmed A. Seyadi, stated: “This significant collaboration reaffirms CrediMax’s position as a strategic enabler of key national sectors. We remain committed to working in close partnership with esteemed institutions such as Eskan Bank to deliver innovative and secure payment solutions that address the evolving needs of digital service users. It is a privilege to contribute to the continued development of the pioneering ‘Baity’ platform by offering seamless payment options that streamline processes and support citizens in managing their financial transactions with greater flexibility and efficiency.